I have a fairly good portion of my portfolio shown in albums on my facebook page. For now, I’m planning on using this page to feature different projects and designs that I am working on, or have completed. One of the great things about graphic design is, it never gets boring.
Brochures are a great way to showcase your business. You can highlight the products you sell, the event you are sponsoring or the services you provide without the limited space offered by business cards and rack cards. I love creating brochures for individuals, organizations and businesses. Don’t know where to start? Think about what you offer, especially anything that sets you apart from the rest of the businesses or organizations that are like yours. Start writing! You may not use it all, but it can always be taken out or added to later. You need highlights, contact information and pictures. Lots and lots of pictures. Anything that you can think of that will set your brochure apart from the stacks on counters and racks that your brochure will be laying next to. Don’t worry about having too many, it’s better to have several to choose from when you get ready to go to a designer.
You don’t have to know anything about computers or design to start piecing things together. I worked with an artist who used scissors, tape, glue and a light table to piece her layout together before she met with me. A good designer can work with whatever you bring them, as long as you have a pretty good idea of the content you want and what you are after as a final result. Just remember, you are probably paying them by the hour, so try to have it as together as you can. 🙂
Creating logos for individuals and businesses is one of my favorite things to do as a graphic design. My most challenging logo to create? My own, of course.
For the first year that I did freelance work, I used Deeds Graphic Services in a standard font on my business cards. Nothing fancy, perfectly legible, it said what it needed to say, but it didn’t do a thing for my image. I’ve proven that I’m not much on self promotion. Up until this point in my freelance career my work has basically spoken for itself and gotten me more jobs as I silently plug along. Let’s just say, I’m learning.
A couple of months ago I was approached by a family member. They wanted to know if I could design a logo for one of their friends. Of course I said I could. The friend went to my profile on facebook and sent me a message telling me that she didn’t think that we were a good fit and she was looking for something totally different than she thought I could create. At first I was a little hurt. After all, I love a challenge and I wasn’t even given a chance. Then a took a look at my portfolio. It occurred to me that I didn’t have one logo sample on my page. The worst part was, I didn’t even have a logo for myself. What was I thinking?!?
Needless to say, I started working on my logo right away. Hind sight is 20/20 and if I had to start over I would have named my business Creative Deeds. I didn’t because I thought it was too “cutesy.” Since I use Creative Deeds for almost everything now, most people think it’s my business name so I ran with it. I’m really happy with the way it turned out and I think it pretty much lets people know that my business is, well, creative.Right down to the ink pen tip of my hand drawn dragonfly’s tail 😉
I love doing that for others as well. The logos above are just a sampling of what I’ve done for local friends and businesses. It’s really fun to take a bunch of sketches and random ideas that someone has pieced together and turn them into an image for a new or existing business. Sometimes I even surprise myself.